When we started on this crazy journey back in 2000 our goal was to have a lifestyle business that we could shut the doors whenever the surf was pumping.
We would teach people how to surf at our surf schools in Lancelin and Scarborough and provide the right advice on which surfboard was right for them.
In this way, our customers could carry on with their own surfing journey and become part of our surfing family. However we quickly learnt that, despite our efforts in guiding you to buy the right beginners’ boards (“Bigger is Best!” is our mantra…), the staff in the surf shops would talk you into buying a surfboard that was way too small or not suited to your ability as a beginner to intermediate surfer. Your surfboard looked great under your arm, walking down to the waves, but as soon as you tried to surf it, the board would sink under your feet! Hundreds of hard earned dollars wasted on a board you just could not surf!
We knew this wasn’t your fault. These salespeople are trained to sell you whatever THEY want and, at the end of the day, they want a sale. This really frustrated us so we started selling surfboards exclusively to our customers.
We’d invest in a container load of surfboards every August that were suitable for our surf school students to progress on and make their surfing journey fun. So we were selling boards out of our small garage in Scarborough. If you stepped into our place you would have found surfboards everywhere. The bedroom, loft, living room, kitchen, and even the bathroom had boards lining every wall. We’ve researched and sold various brands since we first started.
Blue surfboards for a few years, then Rip Curl and then Island surfboards (Phillip Island Victoria). In all that time we consistently sold surfboards at a little above wholesale prices to our students and everyone was happy! (Except for the surf shops…) Our satisfaction was we would see our students and ex-students surfing every day when we were coaching at the beach.